When it comes to getting new customers, the cleaning company can be a tough one. There are so many companies out there trying to attract customers, meaning that competition is high and it’s more complicated than ever to stand out from the crowd.
That’s why you need a solid marketing plan if you want to market your cleaning services.
When it comes to getting new customers, the cleaning company can be a tough one. There are so many companies out there trying to attract customers, meaning that competition is high and it’s more complicated than ever to stand out from the crowd.
That’s why you need a solid marketing plan if you want your business to grow – but where do you start? Here’s our guide:
Determine which marketing strategy is best for your company.
There are several ways for cleaning company marketing services, from word-of-mouth and social media to print advertising and television commercials.
Decide which one will work best for you based on the clientele you want to attract and how much money you’re willing to spend on advertising campaigns.
For example, suppose most of your clients come from referrals by existing customers who were satisfied with their services.
In that case, it makes sense not only because they were happy but also because they’re likely willing to recommend others (and therefore be repeat customers).
Create and publish a website that appeals to your prospective clients.
The first step for your cleaning company’s marketing is creating and publishing a website that appeals to prospective clients. This can be done by following these steps:
- Choose a good domain name for your site, such as “cleaning-service-website.com” or “bestcleaningserviceintown.com”. You may also want to include keywords in the URL if it makes sense for your business – for example, if you’re located in San Diego but specialize in carpet cleaning services, then including “carpet-cleaning” or something similar in the URL would make sense because people searching for those terms are likely looking for someone like you!
- Use SEO (Search Engine Optimization) techniques on both the front end (what users see on their screen) and back end (how search engines index content) of your site so it ranks higher than competitors’ sites when people search online using Google or Bing/Yahoo!
Be on social media and use it regularly.
Social media is a great way to market your business. Use it to share your cleaning company’s story, including the people who make it happen and how they go above and beyond for their customers.
You can also share customer testimonials, coupons and discounts (when relevant), industry news that might be relevant for your target audience, or anything else that’s helpful for potential customers.
Utilize free and paid classified services to advertise your cleaning service.
Many of the free classified services have a limit on how many words you can use in your ad, so make sure that every word counts. Be creative with your headline and description – use keywords that will draw attention from potential customers searching for a cleaning service like yours.
In addition to these free options, paid advertising options are available on some of these sites. These ads cost money but they allow you more control over how they look and where they appear (for example featured spots at the top of search results).
Bottom Line.
The cleaning industry is competitive, but it doesn’t have to be so hard on you. The key is to find what works best for your cleaning company’s marketing and use that strategy consistently. If you are able to effectively market yourself and build trust with potential clients through social media platforms like Facebook or Instagram, then this may be the best way for you or you can use a classified site like Puerto Rico and The World to advertise your business.