As a business owner, you invest in the marketing tool to advertise your business, promote your products, and generate leads. In real estate marketing, everyone is talking about lead generations; however, it seems that they have got the wrong idea. The reality is that there is no miraculous real estate advertising tool or service for lead generation, but it requires diverse and active marketing strategies. We bring to you the most common lead generation myths that may be the reason for your unsuccessful business.  

Myth 1- Online leads are not successful.

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Most real estate businesses believe that they don’t have any competition in the online market and the online lead is of low quality. In recent years, it has been observed that the majority of real estate buyers began their search online, and the online leads tripled over the past years. Online real estate ads would help divert these leads towards your business, and your skills can convert them. Always remember that with the digitalization of the world, every industry has cut-throat competition online.

Myth 2- Your business success story is crucial.

One of the most common real estate marketing ideas is that to generate lead and for a prospective client to trust you, you require a lot of your own success stories. The truth is more than yours, customers’ success stories matter. To win the trust of your prospective client and close the deal successfully, you should share the client case studies, user-generated content, and product reviews. 

Myth 3- The buyer persona is constant. 

It is always a good practice to define your ideal buyer or customer in the business product or software as it will help you filter the leads better. However, making it a permanent decision can be a wrong choice. If your business is inflexible to the changing times and buyers, you can miss many profitable opportunities. Try finding customers and property listings in new areas. 

Myth 4- For real estate leads, customer education is not influential.

If you think that you have established the BANT method (budget, authority, need, and time) and it would be enough for customers to close the deal, then you are mistaken. It is necessary to educate your lead throughout the process and touch on various points, including industry education, answering sales objections, and discussing prospect pains.

Myth 5- Product knowledge is essential.

If you think that educating your sales team about the demos and details of your product would help to generate leads; sorry but you are wrong. A lead generation expert can qualify new leads on any lead generation software. It is important to teach your sales team about the industry and customer requirements.


Often real estate businesses believe that online advertising platforms will not help them in lead generation. However, in recent times, it has been observed that they are one of the best lead generation service providers. You can submit your classified ads for real estate on Puerto Rico and The World and connect with buyers across the globe.

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