If you’re a startup in the cleaning business or have been in the business for a while but haven’t seen the results you want, it’s time to start implementing marketing strategies. There are many cleaning company marketing techniques that won’t cost a fortune but will still provide great results; here are a few ideas that might help:
Offer free estimates.
A free estimate is an excellent way to get your customers’ attention and get them on the phone with you. You can offer a limited-time special, such as “if they call within the next 48 hours, we’ll give them a 10% discount.”
A free estimate also helps you sell yourself as an experienced professional who offers great value for money.
Offer free customer service hours.
Offering free customer service hours is a great way to build trust with your customers. You can offer them a free consultation or estimate, and then let them know you are available for questions and advice any time of day or night.
Make sure you added your business to all the local directories.
The next step is to ensure you have added your business to all the local directories and Puerto Rico and The World, a classifieds site. When people search for a cleaning company they will find you if you are easy to find!
Hand out business cards at the end of every job you do.
When you leave a job, make sure to hand out business cards to the customers. This is an easy way to stay in touch with them and promote your business.
Business cards are also useful because they stand out from the pack: people like having something that’s different from their usual stack of papers and bills, so handing out a custom-made card can help you stand out in their minds when they need another cleaning service.
Blog about interesting topics related to cleaning services.
- Blog about your experiences in the industry and what you have learned as a result of them.
- Blog about the latest industry news and what it means for your business or clients’ businesses.
- Write a post that teaches readers how to clean something in their homes (e.g., how to clean stainless steel).
You could also give tips on how they can save money by doing things themselves instead of hiring someone else, or share some useful information on what kinds of products are best suited for certain tasks (e.g., which ones should be used on wood floors versus marble countertops).
There are many ways to market your cleaning business without spending any money!
The internet is a great place to start. You can use social media, create an email list or join marketing experts, and recruit customers through classifieds.
As you can see, there are many ways to market your cleaning business with or without spending any money. If you’re looking for a place to start your marketing company, then register at Puerto Rico and The World for free classifieds.