If you’re a small business owner, you already know how tough it can be to get your brand in front of new customers. And let’s face it: ads on social media and Google aren’t cheap. But did you know that classified ads can actually be an effective marketing tool for most businesses? In this blog, We’ll break down what classifieds are and why they work—and show you how they can help grow your business.
Use the right platform.
As you grow your business, it’s important to pick a platform that can accommodate changing needs.
Know your audience.
Before you start writing your ad, you need to know who you are trying to reach. Are they men or women? Do they have kids? Are they retired and looking for something to fill their time?
You also need to know what these people want to buy. This can be something as simple as “a new pair of shoes” or as complex as “a custom-built home.”
Get personal with your ad.
To make your ad stand out, use your own voice. In other words, don’t write like a salesperson or someone who is trying too hard to make you feel special. Write as if you’re talking to a friend who needs help with their business.
The ad should also include an image of yourself and/or your company logo. Think about what kind of vibe you want to give off in the ad: do you want it to be more serious or fun? You can even take this step further by creating an actual video for the classifieds section that explains why people should buy from your business instead of using another service provider’s services (or even doing things themselves).
Classified ads can be a great way to reach your audience and grow your business. But it’s important to use the right platform and know your audience. Use our advertising site to post your classified and grow your business.